Help Us Reach You: Expanding the Vision of Art Claims Impulse

Start 21.09.24, 9-21-24

Founded in 2006, Art Claims Impulse has always been a sanctuary for the unconventional. Our gallery has carved out a unique space in the art world, focusing on video art, media art, installation, and performance. From the beginning, our mission has been to showcase and support artists who not only use media as a tool but transform it into something profound—creating art that transcends the medium itself.

We’ve never been interested in following the mainstream. Instead, we've dedicated ourselves to filling a niche that often gets overlooked: art that is authentic, innovative, and unafraid to challenge the status quo. Our gallery is known for its credibility, where the authenticity of our approach is not just seen, but felt. We've created a space where art isn't just displayed—it's experienced, questioned, and celebrated.

However, staying true to this authenticity has come with its challenges. The mainstream art market often doesn't support the attitude we embody, and this has made it difficult for us to expand our reach beyond our current reach. But we believe there are many more out there who would appreciate the work of our artists—those who value art that provokes thought and inspires change. **We believe that in every community, regardless of size or location, there are individuals who would resonate with our mission, who would want to be part of a community that supports artists and institutions dedicated to maintaining their authenticity while pushing boundaries.**

We want to change this. Our goal is to connect with those people—no matter where they are. But we won’t do it by flooding every channel with advertising, engaging in clickbait strategies, or throwing money into superficial social media campaigns. That would go against everything we stand for. Instead, we're committed to finding meaningful ways to reach new audiences while staying true to our values.

Our approach is rooted in research and innovation. We are deeply interested in understanding how institutions like ours—those that operate in niche markets—can grow and expand without losing their essence. What strategies work? How can we reach people who are outside our current network? And, importantly, can the insights we gain be applied to other niches as well?

To answer these questions, we will engage in qualitative social research, backed by a scientist with extensive experience in this field. With these findings, we aim to create a new kind of art mediation experience, one that leverages VR, AR, and other digital concepts to present our artists and their work in a way that remains authentic to our vision.

Join us on this journey. By supporting our future Kickstarter campaign, you’ll be helping us reach the people who need to see this art, who will benefit from our offerings, and who will join a community that values authenticity, innovation, and change. Together, we can expand the reach of Art Claims Impulse while staying true to the core values that have defined us from the start.

You are not a Baker of Kickstarter but you would like to support our project? You can support us via PayPal Donations and Patreon.